Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

Becoming Credible

Last week we asked, Are You For Real?

This week Roy Williams teaches us how to be real.

Tom Wanek believes credibility can be “purchased” by risking one or more of six currencies. The more you put at risk, the more believable your message.

Currencies that Buy Credibility:

1. Material Wealth
Of the six currencies, we see material wealth risked most frequently in money-back guarantees and statements like, “Find a lower price anywhere and we’ll refund the difference plus 10 percent.” Can you think of a better way to increase credibility by increasing the customer’s perception of your risk?

2. Time & Energy   
Are you in a business that provides an in-home service? Imagine the power of an ad that says, “If we’re not there when we promised, we do the job for free. Unlike other companies, we would never waste your time, then ask you to pay for ours.” Variations of this classic example of risking time and energy to increase credibility have been used by the Clockworks group to build a number of America’s most successful in-home service franchises. How else might you risk time and energy to increase credibility?

3. Opportunity
Ladies, when a man claims to love you but continues to date other women, is his statement credible? A self-imposed restriction on opportunity – dating you exclusively – adds credibility to his statement, does it not? Likewise, the manufacturer who gives access to just one retailer in an area is perceived as committed to that retailer’s success. Is there a way your business might risk opportunity to strengthen credibility?

4. Power & Control
The original purpose of Amazon.com was to sell books. But by choosing to allow visitors to write negative reviews, they increased the credibility of the positive reviews and quickly became one of the internet giants. Likewise, your company can gain power by giving it away and you can increase your credibility by giving up control. How many ways might you do this?

5. Reputation & Prestige
In a report released two weeks ago by CNN/Opinion Research, George W. Bush had an approval rating of just 24 percent. In a press conference held the following week, the President said he regretted saying he wanted Osama bin Laden "dead or alive" and that he had urged the Iraqi insurgents in 2003, “bring ‘em on.” He said he was sorry such language made the world believe he was “not a man of peace.” By putting his prestige at risk and eating a slice of humble pie, George W. Bush regained some of his lost credibility, don’t you think?

6. Safety and Well-Being
You're 12 years old. Your stepfather says he loves you as much as if you were his own, but you’re not sure you believe him. But when you fall through the ice while skating on a frozen lake your stepfather dives through the hole into the freezing water to rescue you. Do you believe him now? 

The president of Lifelock, an identity-theft protection program, runs ads that say, “My name is Todd Davis. My social security number is 457-55-5462. So why publish my social security number? Because I’m absolutely confident LifeLock is protecting my good name and personal information, just like it will yours. And we guarantee our service up to $1 million dollars.” By risking his personal well-being through the publication of his Social Security number and risking his company’s material wealth by reimbursing up to $1 million in identity-theft losses, Todd Davis has built Lifelock into the dominant player in its category. Are you beginning to see how embracing risk increases credibility?

If you need help telling others how real you are, give us a call. We're here to help!

Have a great week unless you choose otherwise.

Drago

PS - Project: NGRAIN Corporate/Trade Show Video.

Synopsys: NGRAIN delivers interactive 3D software solutions to a host of industries worldwide, including Aerospace & Defense, Energy, and Technology. Their customers include all branches of the United States and Canadian militaries, as well as leading manufacturers such as Lockheed Martin, Standard Aero, Northrop Grumman, and CAE.

With a tradeshow booked for December, NGRAIN asked us to take some of their 3D animations and make them more attention grabbing, while keeping the video brand consistent with their existing website and brochures etc.

What we ended up with was a high energy , high impact motion graphics video that caused the Head of Communications to respond with the following : "THIS IS F******IN AWSOME! My whole team, the COO and the animators are impressed and excited." "You Guys ROCK!" (We strive for this reaction with all our clients!)Click here Go2productions, turn up the speakers and enjoy ! 

PPS - From time to time we share some special media opportunities and recently we received a couple worthy of bringing to your attention.

- There is a new radio station in town 100.5 FM The Peak, there is a tremendous opportunity to get in on the ground floor with The Peak with rates at $50 for a 30 sec spot and for the launch period you will get 2 for 1.

- 650 CISL and 95.3 Crave FM have their one day sale coming up this Wednesday with deeply discounted rates.

- KVOS TV has their Christmas Greeting package available where you will get 100 15 sec spots for $2500.

To find out more about any of these opportunities give us a call at 604 937-8886 

PPS #2 - If you have missed a MMM you can catch up in our MMM Archive Section.

Success Profile

This week we profile Ranka Burzan and her company Solutions Organizing.

Ranka started her company buy seeing a need by those that don't have the time to maintain their homes and offices. Working with children in the classrooms and other settings gave Ranka an opportunity to organize classrooms, multicultural events, daycares and other institutions.

If getting organized is a challenge for you then Ranka's team at Solutions Organizing & Staging can help. They will demonstrate many simple ways to conquer your clutter, provide you with tools and tips, and most importantly assist you in developing a system to help you get and stay organized.

Ranka's team is energetic, highly motivational, non-judgemental, compassionate and known to get results. To find out more about the company and their services go to www.solutionsorganizing.com .

The Adam Advertising Group is proud to play a small role in the on-going success of many of the companies featured in the MMM.

Can The Adam Advertising Group help your business, or do you have a success story we should hear about? Contact Drago Adam at drago@AdamAdGroup.com or call 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us, and also for the positive feedback we receive weekly. The MMM started three years ago with 35 subscribers, today's issue is going out to over
14,812 Weekly Subscribers.