Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

What's Outside The Box?

This week we share message from marketing wizard, Roy Williams. Roy's backward engineering may open up a customer segments that you were unaware of.

TRIZ is the Russian acronym for a string of words that mean “Theory of Inventive Problem Solving,” an innovation matrix of the late Genrich Altshuller, a Soviet scientist who proved:

1. there are only about 1,500 basic problems in life and
2. implementing one or more of 40 archetypal answers can solve each of these problems. These "archetypal answers" are known as the 40 Principles of TRIZ.

Mark Fox is
1. a rocket scientist,
2. the youngest Chief Engineer in the history of the Space Shuttle project, and
3. a director on the board of Wizard Academy.
Mark co-teaches a class with me called DaVinci and the 40 Answers in which we teach students how to use the Principles of TRIZ as lenses that allow them to see their limiting factors from a new perspective.

New perspectives yield new answers.
New answers produce new outcomes.

Today we’ll aim one of these Principles at a common problem:

“How can I get more customers?”

Would you like to hear an innovative new answer to that question?

I’ve selected Principle 13, “Do It Backwards,” to be our solution stimulator. But before we can solve the problem backwards, we must first understand how the question is usually solved.

QUESTION - “How can I get more customers?”

USUAL ANSWER:

Classic marketing revolves around the question, “Who is your customer?” Marketers study surveys, evaluate data and observe customer characteristics in the hope of more narrowly defining your “core customer” and thereby increasing your ability to more efficiently target these people. The assumption is that if you can clearly identify who is buying from you, you can find efficient ways of reaching out to other people just like them.

BACKWARDS ANSWER :

Instead of looking at who you’re getting and why, take a look at who you’re not getting and why you’re not getting them.

1. Who isn’t coming to you?
2. Why are these people not coming to you?
3. Are you prepared to broaden your message to appeal to people who haven’t been attracted to you in the past?

Gosh. That little window of insight reveals a whole new horizon of possibilities, doesn’t it?

The marketplace pie is shrinking for most business categories.

If, in fact, fewer customers spend fewer dollars in your category in 2009 than they did in 2008, doesn’t it make sense that you enact a plan to increase the size of your slice?

Need help? Give us a call, find out how we helped one business increase their unique visitors per day by 900%.

Have a great week unless you chose otherwise.

Drago

PS - We just finished a new TV spot for the Surrey Golf Club. The spot was designed to highlight the beauty of the course and feature the affordability and value that Surrey Golf Club offers. You can view the spot in our video section at AdamAdGroup.com

PPS - When the people at Green Wash Ball approached us to produce their infomercial, they requested several scenes to be built in 3D. Once scripting and story boarding was approved, we began by modeling the Green Wash Ball itself using Cinema 4D modeling software.

The scientific portion of the commercial required us to zoom into the ball to see how the ceramic beads work together to soften the water. This, of course, is only possible using 3D animation, and, is a great example of how using 3D animation to explain such a process can be very powerful and engaging. Click here and enjoy!


We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 17,104 people. We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here !  

Success Profile

This week's Success Profile is Steve Lamontagne and his company Pacific Search Group. PSG is a boutique, full service employment agency based out of beautiful South Surrey, British Columbia. PSG place's people in permanent employment roles in all sectors. They place people in the following types of roles:

Office Administration
Secretarial/ Legal Admin
Sales and Marketing
Accounting and Finance
IT & Engineering
Health Sciences
Mid Level & Senior Management

PSG does things the old fashioned way. They pride themselves on their inviting, approachable and highly personalized service. To find out more go to
PacificSearchGroup.ca

The Adam Advertising Group is proud to play a small role in the on-going success of many of the companies featured in the MMM.

Can The Adam Advertising Group help your business, or do you have a success story we should hear about? Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 17,104 Weekly Subscribers.

Click Here! for our newsletter archive.