Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

Sunrise or Sunset?

We are absolutely fed up with all the fear mongering in the media about the recession and the gloomy forecasts that plague our headlines.

We have refused to participate in the recession and have chosen to see the unlimited opportunity around us and we have never been busier! For that matter many of our clients have chosen to ramp up their marketing and business processes and are seeing significant increases in sales and profits accordingly.

This week's message by Roy Williams couldn't be more timely.

Here's the Pattern: When times are tough and customers are scarce, business owners buckle down and try to become even better at the things they do well. They do this because they trust the Guide pattern, “This has always worked in the past.”

Perhaps you're doing the same.

But following the Guide pattern in a declining market won’t take you where want to go, since staying who you are won’t expand your customer base.

To grow your sales volume you must increase your market share. You must attract those customers who, in the past, have chosen not to do business with you. But those customers won’t make a new decision about your business until you give them new information. As long as you keep doing what you’ve always done (and saying what you've always said,) they’ll keep making the decision they’ve always made.

They’ll keep buying somewhere else.

To grow, you must expand your identity.  Add to your message. Appeal to additional customers.

The Challenge pattern of new circumstances demands that you choose a New Guide Pattern.

Leaders usually cling to old Guide patterns in times of stress. This is why challengers often overtake leaders during times of upheaval. The leaders were reluctant to reinvent themselves.

For more than a quarter century I’ve made my living dethroning market leaders and setting my clients in their places. And in all those years I’ve never seen a category leader do anything but what they do best. This predictability makes them easy to defeat.

The successful challenger is always willing to adopt a new guide pattern and stretch beyond the comfort zone.

A few weeks ago I wrote, “If you dominate your business category and you’re struggling to stay on top, my experience tells me you probably don’t have the courage to make the necessary changes that would allow you to move to the next level. 

If You Feel It's Time to Reinvent Your Business:

Step 1: Do exactly what you fear a competitor might do. Be your own competition.

Step 2: Evaluate your advertising. If your messages have been transactional (full of facts and details) build a relational offering for your customer. If your messages have been relational (service and commitment based) create a transactional package.

Step 3: Ignore those well-meaning friends who will accuse you of having lost your focus.

Step 4: Release unhappy team members to go where they can be happy or they'll torpedo your plan with half-hearted implementation.

Step 5: Advertise aggressively. “Aggressive” doesn’t require a big budget. It requires a big message. In the words of Robert Stephens, "Advertising is a tax you pay for being unremarkable."

The more unremarkable your message, the more ad money you have to spend.  Embrace a remarkable message and you'll be surprised how little money is required to spread the word.

If you need help crafting a remarkable message, give us a call. We're here to help.

Have a great week unless you choose otherwise.

Drago

PS - Click Here! to see our latest video project, The Powerloo by Greendog.

PSS - Once a month our partners at The Extraordinary Leader host a FREE Call with an Extraordinary Leader and this month's call will be with Coach John Hufnagel of the Calgary Stampeders. If you are interested in learning how to inspire a team to greatness and their ultimate goal, please join us for this FREE CALL Tuesday, March 24, 2009 at 1 pm PST (4 pm EST).
 
Please email support@thecoachingdept.com to register.

For more information about The Extraordinary Leader Program visit Thecoachingdept.com

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We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 17,708 people. We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here !   

Success Profile

This week we would like to recognize and congratulate Scott Held and his team at Sherwood Park Dodge. They have just celebrated their one year anniversary and are already making a significant impact in the marketplace.

Last month Scott and his team finished as the Number Two Retailer in all of Canada for Chrysler. The most remarkable aspect of this accomplishment is that it happened in only the twelfth month of business operation. You can find out more about Sherwood Park Dodge and see a video of their impressive 77,000 Square Foot Facility at SherwoodParkDodge.com

The Adam Advertising Group is proud to play a small role in the on-going success of many of the companies featured in the MMM.

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 17,708 Weekly Subscribers.

Click Here! for our newsletter archive.