Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

Theory of Inventive Problem Solving

This week we share message from one of our favorite marketing minds, Roy Williams. Roy's backward engineering will definitely open new customer segments for you that you were unaware of.

TRIZ is the Russian acronym for a string of words that mean “Theory of Inventive Problem Solving,” an innovation matrix of the late Genrich Altshuller, a Soviet scientist who proved:

1. there are only about 1,500 basic problems in life and
2. implementing one or more of 40 archetypal answers can solve each of these problems. These "archetypal answers" are known as the 40 Principles of TRIZ.

Mark Fox is
1. a rocket scientist,
2. the youngest Chief Engineer in the history of the Space Shuttle project, and
3. a director on the board of Wizard Academy.
Mark co-teaches a class with me called DaVinci and the 40 Answers in which we teach students how to use the Principles of TRIZ as lenses that allow them to see their limiting factors from a new perspective.

New perspectives yield new answers.
New answers produce new outcomes.

Today we’ll aim one of these Principles at a common problem:

“How can I get more customers?”

Would you like to hear an innovative new answer to that question?

I’ve selected Principle 13, “Do It Backwards,” to be our solution stimulator. But before we can solve the problem backwards, we must first understand how the question is usually solved.

QUESTION - “How can I get more customers?”

USUAL ANSWER:

Classic marketing revolves around the question, “Who is your customer?” Marketers study surveys, evaluate data and observe customer characteristics in the hope of more narrowly defining your “core customer” and thereby increasing your ability to more efficiently target these people. The assumption is that if you can clearly identify who is buying from you, you can find efficient ways of reaching out to other people just like them.

BACKWARDS ANSWER :

Instead of looking at who you’re getting and why, take a look at who you’re not getting and why you’re not getting them.

1. Who isn’t coming to you?
2. Why are these people not coming to you?
3. Are you prepared to broaden your message to appeal to people who haven’t been attracted to you in the past?

Gosh. That little window of insight reveals a whole new horizon of possibilities, doesn’t it?

The marketplace pie is shrinking for most business categories.

If, in fact, fewer customers spend fewer dollars in your category in 2009 than they did in 2008, doesn’t it make sense that you enact a plan to increase the size of your slice?

Need help? Give us a call, find out how we helped one business increase their business by 150%.

Have a great week unless you chose otherwise.

Drago

PS - We just finished 5 new TV spots for Spa Utopia & The Utopia Academy, you can view them at AdamAdGroup.com in our video section.

Special Event for our MMM Subscribers in Calgary!

Tuesday, May 26th, 2009 at Canyon Meadows Golf & Country Club in Calgary, our partners at The Extraordinary Leader will be putting on a complimentary,The Star Within You Worksop.
There are two times available,1 to 4 pm or from 7 to 10 pm.

Participants will engage in an interactive session designed to increase personal awareness, enhance accountability, and create a step-by-step action plan. Those who attend will leave inspired with the tools to reflect on who they are, where they are going, and how to lead others more effectively. Participants take with them a comprehensive "star" workbook to better enable them to transfer their workshop experience into reality.

If you would like to attend, please email Laura Morrison at claritysuccess@shaw.ca with your name, preferred time slot, company name,  phone number and how many guests you would like to bring.
  

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 19,623 people. To sign up for the MMM Click Here!

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here !


 

Success Profile

This week we would like to recognize one of our media partners, KVOS TV. We have long preached on the power of television and the internet and KVOS has leveraged both in a fantastically affordable package.

We will be hosting by invitation only a special two day event, June 2nd & 3rd.

You should attend if:

You need to promote your business.

You would like to learn about an incredible and affordable advertising tool.

You're not sure which is best for you - TV, Internet, or both.

You want an exciting new advertising plan for your business.
 
You are interested in a great learning event, where you have a chance to win some great prizes.

These 1-hour presentations will be conducted Tuesday June 2nd in Burnaby, at the Delta Burnaby Hotel and Conference Center (4331 Dominion St., Burnaby) and June 3rd in Surrey at the Northview Golf & Country Club (6857 168th St, Surrey)

Seminar times both days are at 3:30 PM.

There will be great food and just by attending you will be eligible to win our two grand prize TV's, restaurant gift certificates and more.
    
To register, email : drago@adamadgroup.com with your name, company and what day you would like to attend.

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 19,623 Weekly Subscribers.

Click Here! for our newsletter archive.