Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

Are You Serious?

This week we share a powerful and timely message from best selling author and sales trainer, Jeffrey Gitomer.

Are you serious about them? Are they serious about you?

Most people misunderstand and mis-define the word serious. They view it as stoic, non-smiling, stiff, non-humorous, and boring. Hardly.

Serious is the intention, the intensity, and the focus that you put into your work ethic and your personal ethics. Serious is a way of life, a way of business, a way of selling, and a way of serving.

How serious are you?

When your prospect or customer comes to the realization that you are “serious” about doing business or earning business, it stems from the actions you took to make that feeling possible.

Those serious actions or characteristics include:
• Speed of response.
• Ability to deliver.
• Ability to serve.
• Desire to serve.
• Knowledge about how what we have will help someone.
• Friendliness.
• Personable.
• Perceived value of product or service.
• Truth at all cost.
• Available when THEY call.
• Easy to access anyone.
• Easy to do business with.
• Online access to information and ordering.

If you have all those attributes, you have a CHANCE of being perceived as serious.

What are you serious about?

I always found it pathetically funny when someone told me, “We have all the business we can handle.” This is a sentence often spoken in response to an offer to advertise. I wonder if that same sentence is true today? Maybe if that business owner was more serious about business building rather than business bragging, he would be in better shape today.

Yes, I’m serious about the economy, and our present state of affairs, but I am 1000% MORE serious about my business, my finances, and my sales. My focus is on success, not doom and gloom. There’s no bailout for entrepreneurs. And the only stimulus I have is the one I create for myself.

In good times or bad times, here are a few things we are serious about in my business: (How do you and your business compare?)

• We are serious about helping our customers. Many are in need, and looking for answers.
• We are serious about being friendly. It costs no extra money to be friendly, and it sets the tone for positive outcome.
• We are serious about being an online leader. Online is forever, and we are investing in our future.
• We are serious about NOW IS THE TIME. We are not waiting to see what happens, we are taking success actions on the opportunities that exist NOW.
• We are serious about error-free order processing and packing. We focus on delivery, not shipping. And yes, we do make errors. But our recovery is spectacular. The best email I get is one that says, “You walk your talk.”
• We are serious about getting every order shipped the day it’s received. Our customers expect “fast” and “perfect” and we deliver.
• We are serious about doing the right thing and the best thing for our customers. This is a true mission statement.
• We are serious about having fun while doing it. We kibitz, we wisecrack, we engage customers about them, and we do it with the serious intention of having a great time and being memorable.
• We’re a family, not a team. Maybe that’s why we’re serious about working together, staying together, and succeeding together.

I realize that many of my customers need help and I am serious about giving it to them. Not selling – giving.

I realize that many companies are having tough times, and because our field of expertise includes attitude, sales, and loyalty, we have a genuine opportunity to help.

We also realize our opportunity to serve. Do you have all the business you can handle? If not give us a call, we're here to help.

Have a great week unless you choose otherwise.

Drago

PS -  We just finished a series of web videos for Briar Design & Construction. Briar is one of the most progressive design and home renovation companies in BC. The videos were designed to showcase Briar's unique approach to home renovation.To see the videos Click Here! or go to BriarRenos.com to see them live on their site.

PPS - Want to break free from the herd communicating the mundane? You could be our next success story sending us a message like this:

("You've got us so busy now, we're scrambling to just respond to the quote requests! Keep it up! We're on to something very big here! Have a great weekend." Ross)

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 22,630 people. To Sign Up For The MMM Click Here! 

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here.  

Success Profile

This week we would like to recognize Eric Buchfink and his team at Mattress Mattress. It all started back in 1994. A small group of entrepreneurs opened the first Mattress Mattress store in Red Deer, Alberta. The original concept has never changed. The entrepreneurs felt that by offering customers a “Beducation", it would take the confusion out of their buying a new mattress.

Add to this “Forthright Prices” on trusted brand name mattresses, and great customer service, and the company would grow. And it did. 2009 earmarks their 15th Anniversary. With the opening of 3 new locations in 2009, it brings the total of Alberta and BC corporate stores to 15. To find out more about this success story visit www.mattressmattress.com

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 22,630 Weekly Subscribers. 

Click Here! for our newsletter archive.