Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

How's Your Environment?

Over the past fourteen years in business and through my brief pro hockey career, I have observed that successful operations and teams developed environments that were conducive for success. Today's message from best selling author and leadership trainer John Maxwell will help you create just such an environment. 

At Chernobyl, the massive explosion of a Soviet nuclear reactor released radioactive fallout 400 times greater than the atomic bomb dropped on Hiroshima. While the suddenness and spectacular nature of the Chernobyl disaster drew the world's attention, another catastrophe in the Soviet Union passed by largely unnoticed.

In the 1960s Soviet engineers diverted the two main rivers feeding the Aral Sea so that cotton crops could be cultivated in the surrounding desert. As a result, inflows to the body of water were reduced to a trickle. In time, the Aral Sea began to evaporate. Once the world's 4th largest lake, it shrank to well under 10% of its original size, leaving behind a graveyard of ships to litter the barren earth.

Nicknamed "the silent Chernobyl," the destruction of the Aral Sea has had a calamitous impact on the surrounding environment. Dozens of species of birds, animals, and fish have vanished from the area. Salt from the lake, which now covers the dry earth like snow, is blown by the wind and contaminates farmland up to 500 km away. The salt also pollutes the air and groundwater, causing throat cancer, lung disease, and kidney and liver complications among the local population.

The simple lesson from the Aral Sea is this: When leaders neglect the environment, the results can be catastrophic.

Minding the Environment

In the workplace, leaders are environmental caretakers. They preside over the climate of a team, and their positive influence can make the office a healthy and inviting place. On the other hand, if leaders ignore the team environment, then the workplace can become toxic and hazardous to all who inhabit it.

In this lesson, I'll share three ways in which leaders can heed their team environment in order to foster a climate of cooperation, engagement, and productivity.

Three Ways to Create a Healthy Team Environment

#1 Encourage a Spirit of Togetherness

The true measure of a successful leader is not getting people to work. Nor is it getting people to work hard. The true measure of a successful leader is getting people to work hard together.

Leaders have to create an environment in which people see themselves as a single unit, the team, rather than as a collection of individuals. Building a team culture means stressing that mutual success matters far more than personal brilliance. For a leader, the goal is to instill an attitude of "we" rather than "me."

Given the nature of athletic competition, coaches have a special appreciation for the value of teamwork. Red Auerbach, while at the helm of the Boston Celtics, shared an insight about his team's success. After winning back-to-back championships in the NBA, Auerbach said,when I first started coaching, people told me to put my five best players on the court. But I learned early on that this was not the key to success. It wasn't putting the five best players on the court that was going to cause us to win. It was putting the five players on the court who could work together the best. We won championships because we put people together. They weren't always our best players.

Like a good chef, Coach Auerbach understood that ingredients are limited on their own. The magic comes in how the ingredients are combined.

#2 Paint the Big Picture

James E. Lukaszewski, management and communication consultant, shares the following illustration.

A farmer, while sitting on his porch, noticed a highway department truck pulling over to the shoulder of the road. A man got out, dug a sizeable hole in the ditch, and got back into the vehicle. A few minutes later, the other occupant of the truck got out, filled up the hole, tamped the dirt, and returned to the truck.

Then the men drove forward on the shoulder about 50 yards and repeated the process - digging, waiting, refilling. After a half-dozen repetitions, the farmer sauntered over to them. "What are you doing?" he asked.
"We're on a highway beautification project," the driver said. "And the guy who plants the trees is home sick today."

The two guys didn't have a team perspective; they only saw their jobs. Even though their work accomplished nothing in the absence of their teammate, they went on doing it anyway!

When people don't understand how their work matters to the team, they fall into mindless routine, and they deny putting their heart into what they do. Leaders have to guard against a purposeless environment by building bridges between what and why. By helping people see their contributions to the team's goals, leaders ennoble them with a sense of meaning.

#3 Learn from the Customer

When an organization doesn't understand its customer, then the team environment becomes wasteful and inefficient. Efforts go into products that sit on shelves. Time and energy are sunk into marketing services nobody wants. Eventually, the team tires of doing unproductive work, and its morale nosedives.

Leaders foster a team environment in which the customer experience is a primary consideration. They refuse to allow their teams to guess at what customers need. Instead, leaders teach teams the discipline of consulting customers regularly. By allowing customers to define success, a team learns where to focus its attention and is able to position itself to excel.

If your business or environment needs help, give us a call. Our team is here to help.

Have a great week unless you choose otherwise.

Drago
 

PS - We just finished a series of TV ads for Happy Honda. The main concepts behind the "Ad Guru" campaign were a direct link to the customer by creating a friendly human face to the dealership. Attention grabbing, The "Little Guru" is optically unusual which captures the eye of the viewer and a technical appeal, with the complexity of creating visuals going beyond the norm and budget of most local car dealers. To see the first three in the series of Ad Guru spots Click Here and enjoy!
  

PPS - Do you have all the business you can handle? You could be our next success story sending us a message like this: ("The most effective and efficient marketing we have ever done" Michael Isman)

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Success Profile

This week's success profile is Thomas Beyer and his team at Prestigious Properties.

Prestigious Properties builds wealth for investors by offering well selected Real Estate investments in North American growth markets. These investments provide positive cash flow, tax free equity growth, and hassle-free management for the benefit of tenants, communities and investors.

To find out more about how Thomas and his team at Prestigious Properties can help you meet your financial goals go to www.prestprop.com

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

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