Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

How Online Smart Are You?

The internet has been the great equalizer for businesses. Now more than ever small and medium sized enterprises can compete with bigger brand name competitors. This week we share a message from sales guru Jeffrey Gittomer, about how to succeed online.

Take a Internet lesson from big companies. Don’t do it their way.

How come the smartest people in the world (CEOs, sales VPs, and Marketing VPs) are so stupid when it comes to treating their customers like kings and queens online? And how “online smart” are you?
 
OPPORTUNITY: Because the business model of big business leaves out “ease of doing business and ease of customer contact,” or the people building their site are customer unconscious, or the people who work in the company have never been their own customer to test the process, or they’re so busy working on their stock price and squeezing profit nickels -- they forget that at some point, long-term revenue from loyal customers will determine success.
 
And then they wonder, “what’s wrong,” or why people don’t return or create the positive viral they were hoping for. Hello!
 
The Internet is without question the new commercial frontier. Especially in these times. The only question is who will “win the web.” And the answer is: Those whose products are in demand, and who are easy to do business with before, during, and after the transaction.
 
And size (of company) does NOT matter.
 
Here are a few things (most large companies do NOT do) to consider as you’re seeking to improve your web awareness and increase e-commerce revenue:

1. Have a “call me” or “e-mail me” or “I need help” or “chat” button in your e-commerce area. Technology has taken everyone to a level where instant is the standard of service. Customers want help and answers. Deliver that or lose to someone who does.

2. Post your address, email, and phone number in several prominent places. Especially on your home page, your lead e-commerce page, and your checkout page. Sometimes I wanna call somebody because I think calling is faster and easier. Give me the option, or I’ll get to the checkout page, have a problem, need a quick answer, look for a phone number, not find one (because you’re gonna educate me to use the Internet) and click off and abandon the order.

3. Too many clicks to nothing. Pages that lead me to more choices instead of just getting me to what I want.

4. Leaving me out in the ozone after I do something. I wanna buy, and I click “add to my cart.” Now what? TAKE ME BACK TO WHERE I WAS.

5. Humanize your email auto-response. Have an auto-response that contains the name of a human being, their e-mail address, and a phone number. Signing your email, “the customer service department,” is plain rude.

6. Unplug auto-attendant and answer your phone with “Hello!” If I ever do find your number and call you, telling me “To serve you better please select from the following nine options,” none of which are why I called, and when I press “0” telling me “that is not a valid option” is an insult, and EVERYONE hates it (including you). Why do you do it? If all companies would make the first option “press one if computer phone attendant tick's you off” and get that to the desk of the CEO and the board of directors, computer phone answering devices would be ripped out of the walls worldwide. Forever.
 
COST REALITY: The biggest whine of big companies is that it costs too much to answer the phone with a live person -- well it might increase their operating costs - but the key to business longevity is “friendly help,” not price or aggravating service. Profits generated by increased sales will more than make up for it.
 
BONUS BUSINESS: Bloggers and tweeters will create a viral windstorm telling people that you answer live and are friendly.
 
There are several other elements that will help purchases both short and long term. Great photos, excellent descriptions, ease of form filling out, customer friendly return program, and customer ratings of both product and shipping.
 
We have added video clips that serve both as a description and sales pitch. Short, sweet, and profitable.
 
Many people will read this and think, “don’t want to spend the money,” or “don’t have the budget,” or worse, “don’t need to change.” This is great news for you. They are the people and the companies you can beat to the sale, and beat to the bank.
 
Want a few more web sales ideas? Give us a call, we're here to help!

Have a great week unless you choose otherwise.

Drago

 PS - We just finished a series of TV ads for Happy Honda. The main concepts behind the "Ad Guru" campaign were a direct link to the customer by creating a friendly human face to the dealership. Attention grabbing, The "Little Guru" is optically unusual which captures the eye of the viewer and a technical appeal, with the complexity of creating visuals going beyond the norm and budget of most local car dealers. To see the first three in the series of Ad Guru spots Click Here and enjoy!

Special Opportunity - It's that time of year again where Corus Radio Vancouver offers your company the opportunity to extend the warmth of the holidays to your customers and prospects with the following packages..

CKNW -  50  - 15 sec spots $950

ROCK 101 - 50 - 15 sec spots $1,150

CFOX - 50 - 15 sec spots $950

AM 730 - 7- 15 sec spots $350

Plus exposure on the radio stations websites. These packages are available from Dec 14th to Jan 3rd, for more details or to book a package give us a call
604 219 - 0777.

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 25,270 people. To Sign Up For The MMM Click Here!

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here.

Success Profile

This week we would like to profile corporate sales trainer and author, Chris Bennett. Chris is the author of the best selling e-book, Think and be Thin. He has a passion for helping people break through their limiting beliefs and make life altering changes. To find out more about Chris and his book go to www.Thinknbethin.com.

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 25,270 Weekly Subscribers.

Click Here! for our newsletter archive.