Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

Is Your Growth Accidental Or Purposeful?

This week we want to challenge you to take a look at your growth both personally and professionally. Is it purposeful or accidental? Today's message from John Maxwell will help us do just that.

In 1940 two brothers, Dick and Mac McDonald, started McDonald's Barbeque Restaurant in San Bernardino, CA. Typical of the drive-ins of its time, McDonald's offered an expansive menu from which customers could order and then be serviced by carhops. Through time, the brothers noticed a trend in their sales. A small number of items on the menu accounted for a bulk of their restaurant's profits.

Struck by the trend, the brothers embarked on a bold strategy to streamline McDonald's. They temporarily closed their doors, remodeled the restaurant, and did away with the carhops. Three months later McDonald's reopened as a self-service drive-in specializing in fast service thanks to a simplified, nine-item menu. The combination of low prices and speedy service made the new McDonald's a smashing success with motorists, who flocked to the restaurant en masse to buy burgers and milkshakes.

Accidental Growth

Despite their impressive innovations, the McDonald brothers never put together a growth plan to spread their concept of fast food across the country. Over the next few years, the brothers haphazardly agreed to open a handful of franchised McDonald's. However, the isolated additions were largely unintended, and they barely scratched the surface of the restaurant's potential to expand.

Purposeful Growth

It took the genius of a traveling salesman to put McDonald's on the map nationwide. Ray Kroc became intrigued with McDonald's when the restaurant ordered eight of his milkshake mixers. Curious why anyone would need to make so many milkshakes at once, Kroc traveled to San Bernardino to see the restaurant firsthand.

Fascinated by the efficiency and affordability of McDonald's hamburger stand, Kroc imagined the restaurants dotting highways across America. Grasping the strengths of the business model the McDonald brothers had stumbled into, he reached an agreement to be their franchising agent. Immediately thereafter, he built an aggressive growth plan to expand the brand.

Central to Kroc's purposeful growth strategy was his decision to treat franchisees as partners rather than debtors. Touting minimal upfront risk, Kroc quickly recruited eager restaurateurs. In short order, McDonalds exploded, adding burger joints at a dizzying rate. By the time Ray Kroc passed away in 1984, McDonalds spanned the globe with over 8,000 stores in more than 30 countries!

My Journey of Personal Growth

35 years ago the best way to describe my progress as a leader would have been "accidental growth." I worked hard and related well to people, yet, although I caught hold of a few lessons, my development was uneven and unintentional. Like Dick and Mac McDonald, I had natural strengths, but no deliberate plan to make the most of them.

In 1974, my friend Kurt Kampmeir asked me if I had a personal growth plan, which I didn't. After our conversation, I realized that my growth couldn't be hit-and-miss; I needed an intentional plan to get better as a leader. Starting that day, I made personal growth my primary mission.

Making the move from "accidental growth" to "purposeful growth" tremendously impacted my ability to influence others. As I began to change, my organization took off. Having experienced the benefits of personal growth, I committed myself to helping others grow to their potential. That's when I began teaching leadership lessons and writing books. Three decades later personal growth is still a priority for me, and I pursue it daily.

If you haven't established a personal growth plan, what's holding you back? Your influence as a leader can't grow unless you do. Make a point to create a program of personal growth that works for you, and start following it today.

Could your business use some purposeful growth? One example of this is a client where we increased the unique visitors to his website from 85 per day to over a 1000 per day. This was accomplished through a strategic google pay per click campaign and search engine optimization program. If you would like to know more about this case study, give us a call. We're here to help.

Have a great week unless you choose otherwise.

Drago

PS - We just finished 12 new videos for Prestigious Properties. The videos were designed to educate visitors and make Prestigious Properties website more sticky with higher conversions rates. To see the first three videos Click Here! or to see them live on Prestigious Properties website Click Here!

Testimonial Of The Week - They understand the business of relationships and results, I couldn't recommend The Adam Ad Group more strongly.
(Val Hutchinson)

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Success Profile

This week's success profile is Phil LeGree.

After a distinguished 24 year career in television, Phil has embarked on a new career in real estate. We have worked with Phil for over ten years and are extremely proud of his successful transition and we know he will bring the same level of dedication and excellence to this new venture.

Phil would like to invite anyone interested in the current market activity (homes for sale or sold) in your neighborhood to try his Free Market Snapshot Tool by clicking here! or to find out more about Phil and his services you can visit www.PhilLegree.com

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 -8886 or 1 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 26,192 Weekly Subscribers.

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