Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community.

How's Your Google Juice?

This week we take a look at online marketing. Our business has grown by over 40% this year and the biggest area of our growth came in the vertical of Pay Per Click and Search Engine Optimization. Today's message from best selling author and sales trainer, Jeffrey Gittomer emphasizes why online should be a critical part of your business.

I just heard some talking head state that last year’s increase in online holiday purchases was because of bad weather and high gas prices.
What are they going to blame it on next year? Halley’s Comet?

Hello! One thing has NOTHING to do with the other. It was 85 degrees in Miami, and people were buying online. If gas were fifty cents a gallon, people will still be buying more online.

It’s called reality.

Wake up and smell the websites. Online purchases are going to increase FOREVER. The experts trying to deny the inevitable are the ones with rotary dial telephones, who are “thinking about” getting a laptop. Or businesses with their head in the sand, like fax machine manufacturers, or phone book printers.

The question is NOT why are more online sales occurring – that is the most obvious answer on the (we want it now) planet. The question is: WHAT ARE YOU DOING TO GET YOUR SHARE?

What can I buy from you, what can you inform me of that has value to me, what can you do to make my life easier and better, what can you do to entice me, how easy can you make it for me, how can you prove it to me, and how can I trust you enough for me to enter my credit card number and pull the trigger to purchase?

Think about the things you have purchased online in the past year. WOW! You wanted something, or needed something that did not have a today deadline, and you went to something.com and bought.

AND, you’re probably doing it more often than you ever did. Convenience, availability, ease of purchase, fits your timeframe, and you trust the seller.

AND, if your need is greater, or more urgent, many sellers offer overnight delivery. WOW! About the only thing you can’t do online is reach through your computer and pull out the product.

AND, isn’t it fun when the package arrives? Almost like Christmas in July.

Let’s go back to why, and get to the root cause. People trust the Internet more than ever. Microsoft, Yahoo, google and other search engines have made the Internet THE FIRST place you go to get information. Anything from a plane schedule to the weather. Anything from the date, time, and place that Mickey Mantle hit his 536th home run, to the perfect recipe for chocolate chip cookies.

The Internet has become prolific. Anything you sell in your store or business can be purchased online. The only question is: from who?

The Internet is now a TRUSTED resource for information, and purchase follows trust.

Think about your last automobile purchase. Did you go online to get information BEFORE you bought the car? Of course you did! You went online to gain or reinforce information to make an informed purchase.

If you can gain all this information so easily, why not just buy it online? And so you do.

But here’s the kicker: Each year a new pool of computer literate (computer savvy) people enter the purchasing marketplace. They understand the immediacy and power that the Internet provides.

The new generation of kids entering the consumer marketplace think of the Internet as THE place to purchase stuff. They don’t care about the weather, and the price of gasoline is not going to affect their desire to purchase online – their decision to buy online is based on personal choice and convenience. Value offered, and value perceived.

REALITY: All brick and mortar stores have “hours of operation.” Nine to five. Nine to nine. The Internet doesn’t. Internet hours of operation are: 24-7-365.

I buy stuff at midnight. And so do you. I buy more and more stuff online. And so do you. And so does everyone. It’s not something to “measure.” Rather it’s the new reality. And getting more real by the click.

REALITY: Internet growth is in its INFANCY. It has no place to grow but up. And it will and it is.

The only question you have to ask yourself is: What are you doing about it? How is your business taking advantage of it, and how prepared are you to capture your share of it?

Want to find out if you have Google Juice? Give us a call, we're here to help.
 
Have a great week unless you choose otherwise.

Drago

PS - We just finished 12 new videos for Prestigious Properties. The videos were designed to educate visitors and make Prestigious Properties website more sticky with higher conversions rates. To see the first three videos Click Here! or to see them live on Prestigious Properties website Click Here!

A Special Free Call For Our MMM Subscribers!

On Tuesday December 15th at 1:00pm Pacific time our partners at The Extraordinary Leader will be hosting a "Conversation with a Master" call with Stan Fuller, President of Earl's Restaurants. If you want to meet someone who exemplifies excellence in service and brand management, you won't want to miss this call.

To register for this Free Call contact  janeradams1@comcast.net
 and you will be emailed the call in number and access code.

Testimonial Of The Week - "I strongly recommend The Adam Ad Group if you want marketing that generates results." (Steve Pippy, Direct Buy)

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 27,008 people.

To Sign Up For The MMM Click Here! 

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here.

Success Profile

This week's success profile is Jack & Margaret Lee.

Three short years ago the Lee's were totally blindsided when their 19 year old daughter Janice took her own life. They were at a loss at how they, Janice's doctor's or teachers could not have noticed the signs of mental illness which were, in retrospect, very blatant. The Lee's conclusion was that, as a society we are subconciously taught to diminish or ignore these signals because of the fear, and /or embarrassment associated with mental illness. This is the "STIGMA" that immobilizes action.

Well Jack and Margaret decided to take action and created Blue Wave.
Blue Wave's mission is to eliminate the stigma associated with mental illness in youth through a process of education and active involvement of our youth in our schools. We believe that awareness and understanding will absolutely save lives.

Suicide is the second biggest killer of youth in Canada. This must end; and this is Blue Wave's cause.

If you or anyone you know is dealing with depression or mental illness please visit www.ok2bblue.com

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477

PS : We wanted to say Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 27,008 Weekly Subscribers.

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