We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has community of 30,866 subscribers.

Defining Success

This week Jeffrey Gitomer gives us a check up from the neck up.

Is there one word that defines success? Yes, there is. It's attitude.

And I'm certain that you have studied or been told that a positive attitude is the key to success. Not quite.

Attitude is defined as the way you dedicate yourself to the way you think. Your thoughts can be positive, neutral, or negative - and you choose them. You choose the way you think, the way you speak, and the actions you take. Positive, neutral, or negative.

What are your attitude thoughts, expressions and deeds? What are your attitude choices? Are you ready to win, or thinking you'll probably lose?

It occurred to me that the word attitude is just one part of the phrase that sets your thinking in motion. Attitude comes in many formats and circumstances. If you segment your attitude thoughts, you'll be able to focus more on a positive process and have greater impact on the outcome.

You have always known that you must have a positive attitude, yet many (most) of you don't. I wrote a book called The Little Gold Book of YES! Attitude to help people, and salespeople, gain greater insight into the process of attitude achievement.

I believe all salespeople want to have a positive attitude, but situations occur that can cause challenges to your achievement.

Here are several specific attitude elements and insights that may help you better understand and maintain your positive attitude during those situations, opportunities, and moments when it counts:

Sales Attitude. Business is down, and you need to make more sales NOW. Do you believe you'll make the sale BEFORE you make a call or get to an appointment?

Value First Attitude. The customer wants value, not a sales pitch. Are you thinking about how you can bring value to others BEFORE you make a sales call?

Can-Do Attitude. You're challenged to get a project done or make that big sale. Do you believe you can do it BEFORE you attempt it?

Relationship Attitude. You know it's more than a sale. It's creating a long-term, value driven association. Is your mind set on what you can do to build relationships?

Winning Attitude. You know it's your turn to win. Do you think about AND believe you are a winner BEFORE you win?

Profit Attitude. There are two sides to profit. Do you believe you will get your price AND that others will profit as a result of dealing with you and buying from you?

Service Attitude. To serve is to rule. Are you thinking, "How can I be my BEST at serving others?"

Loyalty Attitude. You know that loyal customers breed more sales and greater profit. Do you believe that the actions you're taking will lead to more business and referrals from each customer you sell?

Money Attitude. You know it's not just making money; it's EARNING money. How do you think about money? Do you believe you are earning your money BEFORE you receive it?

Success Attitude. Everyone strives for success in his or her own way. A huge part of success is believing that you will achieve it. Do you dedicate time to think about your success and what it will take to make it?

Fulfillment Attitude. Fulfillment is a level beyond success. It arrives after you have achieved beyond your dreams and your money, and are at peace with your life and your relationships. You may not be fulfilled at the moment, very few people are. But you must think and BELIEVE that fulfillment is possible.

Five Year Attitude. Even though the achievement of attitude and the maintenance of attitude is a daily process, you must have a vision of your thinking. Where you will be five years from today will be determined by the actions you take today, and day by day.

My dad, the great Max Gitomer, said, "Son, the days and weeks go very slowly, but the years fly by." And so they do, and so do your positive attitude thoughts and actions.

We would like to bring your attention to a special call that our partners at The Extraordinary Leader will be hosting on Tuesday, February 16 at 1 p.m. p.s.t. (4 p.m. e.s.t.) with internationally sought-after speaker and author, Joseph A. Michelli. Dr. Mitchelli's books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel and his latest book The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal, BusinessWeek Magazine, and USA Today lists.

Dr. Michelli transfers his knowledge of exceptional business practices through keynote presentations that explore ways to develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their life. This is our way of providing our MMM subscribers access to some of the brightest minds in the world, so please join us for this FREE one hour call with Joseph A. Michelli!

To register for the call please email janeradams1@comcast.net and you will be sent your call in number and access code.

Have a great week unless you choose otherwise

Drago

PS - This week our client Prestigious Properties is participating in the Michael Campbell World Outlook Conference. We had to craft a tradeshow video suitable for the event and for the audience in attendance. To see the video go to AdamAdGroup.com.

Testimonial Of The Week - "Drago and his team are absolutely fantastic to work with." (Steve Darling, Anchor -Global TV News)

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Success Profile

This week's success profile is Tim Fuchihara and the West Coast Golf Group.

The West Coast Golf Group is comprised of three beautiful courses, Swaneset Bay Resort & Country Club, Hazelmere Golf & Tennis Club and Belmont Golf Course. They have three premiere properties and have created one of the best membership value's in Canada. If you are looking to join a golf club you couldn't find a better offering! Your membership gives you three course priviledges, to find out more contact Tim Fuchihara at 604 460 - 6083 or Click Here!

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477

PS :Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 30,866 Weekly Subscribers.

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Quote Of The Week

"Service to others is the rent you pay for your room here on earth."

(Muhammad Ali)

Word Of The Week

Noetic (noh-et-ik) : of, relating to, or based on the intellect.

eg : Among the events sponsored by the local pub were monthly quiz nights, which Jeanne enjoyed attending because they satisfied her thirst for noetic stimulation.