Dear {FirstName},

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has community of 31,289 subscribers.

Your Customer Is In The New World, Are You?

This has been a very busy week for us, shooting new web video's, running google ad word campaigns and planning and booking various tv campaigns for mulitple clients. The reason we have been so busy is because we have been taking our clients into the new world to find customers. Today's message from Jeffrey Gittomer is a powerful warning about where your future customers are spending there time.

The customer is making a comeback - slow though it may be. And when he (or she) returns, you're going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.

REALITY: While your customers were away, online has officially taken over. It's the new showroom and comparison shopper. You can chat, or phone in a heartbeat. You can see every option and some you never knew existed. It's fast, it's accurate, and anyone can choose anything, any time of the day or night.

Yes, the Internet has been there for a few years, but it has taken a firm hold as a trillion dollar option for consumers and customers every place in the world. Your world.

It's a different world now. We are not going to "recover," per-se. We're going to revive and revise. And you can be in it, or watch it pass you by.

Here are some examples of "different" on the business side. Car dealerships, stock brokerages, insurance companies, banks, homebuilders, commercial real estate agents, residential real estate agents, and mortgage lenders have all revised and restructured their business - and that's the short list.

And the customer is different too. Way different.

Let me give you the details of what the new customer (both business and consumer) looks like: (NOTE: I'm using "he" but I also mean "she.")
* He's going to decide somewhat slower. He's been hesitating for more than a year.
* He's angry about the value of his home, and the value of his investments.
* He will not be doing business the same way it's been done before.
* He will not be banking the same way he banked before.
* He will not be advertising the same way he advertised before.
* He will not be buying a car the same way he did before.
* He will not be buying a home the same way he did before.
* He will not be investing the same way he did before.
* He's online. Checking out your website - and your competitor's website.
* He's socializing. Telling everyone what's happening in his world and the world.
* He's Tweeting, Facebooking, and Linked-In-ing. Social media is still a firestorm.
* He's blogging about his experiences with you, for the world to read.
* He's YouTubing about his experiences with you for the world to watch - by the millions (any questions United Airlines?).
* He's Googling, not yellow-paging.
* He's texting. A lot.
* He's using his mobile device to do damn near everything.
* He's WiFi-ing in his hotel room, on the plane, in Starbucks, and at home.
* IF he's reading a paper, or getting the news, it's online.
* He's as likely to watch The Daily Show, The Colbert Report, or listen to Howard Stern for news as he is to watch a network "news" person read a tele-prompter.
* He's purchasing after midnight. By the billions.
* He's looking for ease of doing business with you.
* He is value oriented, but will look to price as part of the decision.
* He wants a relationship.
* He wants, needs, and expects GREAT service after the sale.
* He does not want to wait for anything or anyone.
* He needs help and expert advice.
* He's looking for ideas and answers.
* He can check your price and your facts in two seconds or less on Google.
* He knows as much about your product as you do.
* He knows MORE about your competitor's product than you do.
* He can pay right now IF you can take a credit card online.
* He expects someone to answer the phone when he calls that can actually HELP.
* He is SICK of off-shore call centers, erroneously called "help desks."
* He is SICK of you telling him how important his call is while he stands on hold.
* He is SICK of your recorded hold message.
* He demands the truth. All the time.
* He no longer trusts the institutions he used to hold sacred.
* He expects you to be as computer literate as he is.
* He needs to be understood and feel your sincere concern.
* While you are qualifying him, he is qualifying you.
* If he needs a referral or recommendation, he'll go to Craig's list or Angie's list or Google or his next door neighbor, or anyone else but you...UNLESS you have video testimonials online.

As you're thinking about (and making excuses about) these statements, you better be thinking about your answers and responses to them. And you better be making the strategic decisions and game plans to make them happen.

The economy is coming back - BUT NOT TO THE WAY IT WAS. Don't take my word for it. Ask any daily newspaper.

After reviewing these statements, ask yourself this BIG question: Will your new customer buy from you, or your competition?

If you need help conquering this new world, give us a call. We're here for you.

We would also like to bring your attention to a special call that our partners at The Extraordinary Leader will be hosting on Tuesday, February 16 at 1 p.m. p.s.t. (4 p.m. e.s.t.) with internationally sought-after speaker and author, Joseph A. Michelli.

Dr. Mitchelli's books include The New Gold Standard about service excellence at The Ritz-Carlton Hotel and his latest book The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary,  published by McGraw-Hill, regularly achieved bestseller status on the Wall Street Journal, BusinessWeek Magazine, and USA Today lists.

Dr. Michelli transfers his knowledge of exceptional business practices through keynote presentations that explore ways to develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their life. This is our way of providing our MMM subscribers access to some of the brightest minds in the world, so please join us for this FREE one hour call with Joseph A. Michelli!

To register for the call please email janeradams1@comcast.net and you will be sent your call in number and access code.

Have a great week unless you choose otherwise

Drago

PS - This week our client Prestigious Properties is participating in the Michael Campbell World Outlook Conference. We had to craft a tradeshow video suitable for the event and for the audience in attendance. To see the video go to AdamAdGroup.com.

Testimonial Of The Week - "Drago and his team are absolutely fantastic to work with." (Steve Darling, Anchor -Global TV News)

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 31,289 people.

To Sign Up For The MMM, Click Here! 

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here.

Success Profile

This week's success profile is Tim Fuchihara and the West Coast Golf Group.

The West Coast Golf Group is comprised of three beautiful courses, Swaneset Bay Resort & Country Club, Hazelmere Golf & Tennis Club and Belmont Golf Course. They have three premiere properties and have created one of the best membership value's in Canada. If you are looking to join a golf club you couldn't find a better offering! Your membership gives you three course priviledges, to find out more contact Tim Fuchihara at 604 460 - 6083 or Click Here!

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477

PS :Thank You for sharing your Monday Mornings with us. The MMM started three years ago with 35 subscribers, today's issue is going out to over 31,289 Weekly Subscribers.

Click Here! for our newsletter archive.